Real ROI Podcast #5 – The Fremium Business Model, Shopping Cart Conversions

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Welcome to show number 5

On this show we discuss freemium business model

How  providers such as mailchimp.com, dropbox.com & megaupload.com offer free limited service then up-sell to a premium based service.

Software licensing tip make your software support a membership site  rather than spending expensive licensing servers, as without the knowledge to use your software and updates it’s not very useful to a pirate.

Shopping Cart Conversions

  • People need to Trust  your website
  • Make it Easy for your customers to buy
  • Trust Logo’s & Testimonials do help
  • Based on Phil’s Experience 1 page Checkouts work better
  • Use Google Analytics to track your conversions
  • Model From Amazon for your ecommerce idea’s
  • Abandon Cart Emails

Listener Question

Capturing Name and Email address from squeeze/op-tin pages and the like is less better?


 

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